*****Release September 12, 2025*****

APPALOOZA are purveyors of a massive and fire-driven sound that blends stoner rock, grunge rock, metal and tribal percussions in a highly organic way, all propelled by Wild Horse's magnetic baritone vocals. Their new album "The Emperor of Loss" is powerful and visceral concept album that explores the psychological depths of emotional captivity, domestic violence, and the mourning of one's identity. Through a circular narrative, where the end meets the beginning, it portrays the tortuous journey of a woman grappling with Stockholm Syndrome, caught in the grip of her persecutor, a figure both tyrannical and deeply internal. Watch their latest video for "Magnolia" at this location!

Expect to be taken on a dark and powerful rock journey as the mighty trio returns with their heaviest album to date. "Each track serves as a chapter in this descent into the self, a kind of mental odyssey where trauma, confusion, and rebellion collide with a longing for deliverance, and even rebirth. This is a tragic and cyclical work, staging a persecutor, The Emperor, at war with no one but himself, causing collateral damage on all sides. In the end, he is the true loser of the story. The album does not follow a classic, linear arc of liberation. It unfolds like a spiral: each attempt at emancipation is pulled back by the invisible chains of trauma. But within this spiral lies a raw truth—the struggle is real, it is spoken, it is denounced, it is lived. The music becomes a form of catharsis, a sonic manifesto for those who seek to break the silence," says the band about the album's theme.

It was recorded and mixed by Arthurus Lauth at Brown Bear Recording, mastered by Ronan Cloarec at Incisive Mastering. Artwork was designed by Wild Horse.